About Us

Welcome to the world of SitInMySeats VIP Tickets, Travel & Concierge Services. With over 20 years of combined experience in the entertainment, travel and luxury lifestyle industry, Lisa Crawford, Founder and CEO, and her team have built extraordinary global relationships.  Based in South Florida, and offices in New York, New Jersey and Rio, Brazil, we specialize in premium seats to all concerts, sporting events and theater worldwide.  We are known for creating exceptional VIP Experiences and ensure that even the most unique and rare journeys will seem effortless.

It's no surprise that Lisa and her team have become one of the most sought after Personal Ticket & Travel Concierge companies in the industry.  Their expertise in fine service and hospitality is unrivaled.  Featured on NBC MIAMI Today, in the Sun Sentinel, Miami Herald, Chicago Tribune, Bella NYC, City & Shore magazine, South Florida Business Journal, Aventura magazine, THINK Magazine and Lifestyle Publications, SitInMySeats has an exceptional knack for knowing where their clients want to be and getting them there.


Team SitInMySeats

Lisa Crawford

Founder & CEO


With over 20 years of experience in the entertainment and travel industry, Lisa has built extraordinary global relationships. Having attended countless concerts, sporting events and theater productions, not only in the United States, but abroad as well, she has an exceptional knack for putting her clients in the best seats in the house worldwide! By working with top professionals, attending exclusive events, lodging in the finest accommodations and savoring the cuisine of world renowned chefs, Lisa brings you access to the most inaccessible events, “Meet and Greets,” and experiences worldwide.

It is no surprise that Lisa has become one of the most sought after Personal Ticket & Travel Concierges in the industry. Her expertise is unrivaled and it shows in her distinct appreciation for being a pampered guest and in her distinct appreciation for exceptional service and hospitality. Constantly in search of the best experiences to share with her clients, Lisa and her well-trained team have traveled extensively around the world. When not traveling or customizing amazing experiences, Lisa enjoys spending time with her family, jogging on the beach, golfing, working out and dining. Recently featured on South Florida Today, you can listen to Lisa every Saturday on the Sports Animal and see her at many charity events that she is involved with.

Established in 2004, SitInMySeats VIP Tickets, Travel & Concierge Services is a licensed ticket broker and travel agent with offices in Florida and New Jersey. SitInMySeats’ Founder and CEO Lisa Crawford offers personalized service, customizing spectacular experiences for her clientele.

Todd Picariello

Ticket Concierge

Todd Picariello SitInMySeats


After spending 17 years in Corporate America Todd decided to join and work with his sister, Lisa. With over 8 years of experience in the entertainment and travel industry Todd worked closely with his sister in building global relationships.

Todd operates the New York/ New Jersey office. His main concentration is sporting events but he has also placed clients in many theater productions and concerts. He, like his sister, has a knack of putting his clients in the best seats in the house. A graduate of the University of Alabama, Todd also enjoys working on college sporting events.

When not at work or traveling you can find Todd spending time with his family at the gym, sporting events, concerts and the beach.

Alexie Picariello

Personal Ticket & Entertainment Concierge


Since the day Alexie was born she has been in training. Learning from her Mom , Alexie has become an integral part of the business. Born and raised in South Florida, Alexie graduated from American Heritage High School in Plantation and attended college in Boston and Tallahassee before deciding to join her Mom's business. With over 3 years of dedicated experience, Lexie and her team launched I Do! Romance by SitInMySeats, a subsidiary of Sit In My Seats, VIP Tickets , Travel & Concierge Services.

Her company specializes in providing the same types of experiences to romance travel and events. When not working side by side with her Mom, you will find Lexie at concerts meeting with performing artists and at the newest, hottest and most talked about clubs nationwide!

Bonnie Balk

Personal Ticket & Travel  Concierge


Bonnie Balk joins SitInMySeats with over 30 years of experience in sales and clients services in the fashion industry working with major clients in New York and New Jersey before relocating to Florida in 2002. Balk has extensive knowledge of music, Broadway and live shows and has seen almost every major artist live over the past 30 years.  She still travels to New York twice a year to keep up with the new venues and events that the NY/NJ area has to offer.  Her knowledge of today’s musical acts combined with the venues in which they appear, make her a valuable resource to assist SitInMySeats clients with their selections.  

Along with sales, Bonnie has also been managing all of our social media profiles, works closely with our Marketing team "Kip Hunter Marketing" and developing and managing our I Do! Romance by SitInMySeats & SIMS Corporate Travel website design along with updates to our SitInMySeats website.

Ruth Walsh

Latin American Liaison

Ruth Walsh Team SitInMySeats Latin Division


Born in Brazil, but having spent almost two decades in the United States, Ruth Walsh brings a wealth of experience to SitInMySeats.  While living in Los Angeles, she dedicated 12 years to the entertainment business, and later relocated to Hollywood, Florida, where she spent 7 years teaching languages.  Now back in Brazil, Ruth, who is fluent in English, Portuguese and Spanish, will serves as SitInMySeat’s liaison to its exclusive Latin American clients.  

Gabrielle Rudin

Personal Ticket & Travel Concierge

Gabrielle Rudin


Gabrielle Rudin brings over four years of customer service industry experience to SitInMySeats.  She has been a major asset to us in her creation of custom travel itineraries with her impeccable attention to detail and scouting out the best hotels, restaurants, excursions and attractions for our VIP clientelle.

She is involved with numerous philanthropic organizations including the Make a Wish Foundation and Humane Society of Broward County. She studied Communications at Florida State University.

Maria Huete

Executive Assistant to CEO and Ticket Concierge


Lo mejor de deportes, teatro, y conciertos